NEWS
DOCS Ireland | Engaging Audience
Creative Practices for Documentary Distribution
Hosted by audience designer Sile Culley, this event will focus on the importance of audience engagement, and the journey of non-fiction film through the film value chain in an ever-changing market. Bringing together innovators in the realm of non-fiction filmmaking to present on the methods they have utilised in finding new ways to reach audiences.
Connecting Documentary Audiences with Real-life Subjects
Share.Doc is the first international platform that enables documentary audiences to take direct action to support your protagonist in need, giving them a tool to turn their empathy into action. Share.Doc Founder Anne Marie Borsboom will present on how this initiative is designed to empower and motivate doc-watchers, and how the platform supports non-fiction filmmakers and their work.
ShareDoc Presentation @ DOCS Ireland

Sheffield DocFest | The MeetMarket

ShareDoc @ Meetmarket Projects 2023
We are delighted to announce the selection for the 18th
edition of our flagship pitching forum, the MeetMarket, which will take
place on Thursday 15 and Friday 16 of June 2023.
The slate includes 48 documentary projects, in development or at production stage, to be pitched in one-to-one meetings to international and UK industry representatives and experts.
Hot Docs Changing Face of Europe:

The Homes We Carry by Brenda Akele Jorde
Interview by Geoffrey Macnab, Business Doc Europe
It’s a badly neglected episode in recent German history. Before the Berlin Wall came down, thousands of Mozambicans travelled to the GDR to work and study. Many started families. Both countries were socialist and they seemed like natural allies. But then, after reunification, the contract workers discovered they were no longer wanted or needed in the new Germany. Impoverished and without any chance of work, they were forced to head back to Africa, often leaving wives and children behind them. They had been very badly exploited.
Industry Report: Documentary
Interview by Valerio Caruso, Cineuropa
Anne Marie Borsboom, the founder of ShareDoc, breaks down her tool designed to bridge the gap between documentary lovers and immediate action, enabling viewers to support protagonists and drive social impact.
Cineuropa: Why did you create Share-Doc.org?
Anne Marie Borsboom:
I'm a filmmaker, so I make documentaries and I love documentaries. And I
was always so irritated by the fact that when a film is shown at a
festival or wherever, people don’t know what to do if their heart is
bleeding and they want to do something. I call it the post-documentary
blues. We thought this could easily be resolved by giving them a tool
they could use to lend their support.
The tool would be a QR code to scan at the end of a screening – then, the audience can donate directly to the protagonists whose lives they have just observed. Or if not financially, then they can engage in impact-related activities in other ways, such as by starting a petition or organising a protest.
Which target market do you intend to serve?
Doc
watchers “with a philanthropic mindset”. We exist to amplify the social
impact of documentaries for the protagonists and charities involved in
the project. We believe in guiding the audience towards immediate action
while bridging the gap between the documentary industry and documentary
lovers. It's time to act! Our documentary-focused platform bridges the
gap by enabling the audience to take action immediately after watching
the film. We are a non-profit platform with easy-to-access technology
that facilitates action and brings additional value to the industry by
enabling it to measure the impact of each film while increasing audience
engagement and participation.
What have the results been like so far?
Of
course, I had great expectations, but the results after a little more
than six months are amazing. With only a few documentaries, we have
already received more than €42,000 in donations and more than 38,000
visits at just a few festivals since IDFA last year. And the best result
of all is that we hear from the filmmakers that the audience is so
happy to be able to do something. They are happy to overcome their
post-documentary blues by taking immediate action.
Anne Marie Borsboom • Founder, ShareDoc

Can you give some examples of content on the platform?
Today, we have 30 documentaries. Each film has its own private page. We started with A House Made of Splinters [+] by Simon Lereng Wilmont,
which turned out to be a success. To be clear, the films cannot be
viewed on our platform. So a filmmaker or producer creates a page, and
they decide on the content; ShareDoc only advises sometimes. When these
films find their audience, at film festivals, in cinemas or via VoD
broadcasts, we see high figures in terms of engagement. Because we
monitor the incoming views and incoming donations live, it’s exciting
for everyone to see.
We discovered in this short period of time that about 2,000 people scan the QR code at the end of a screening, but of course, not all of them immediately want to donate. But the reason why people scan the QR code has to do with their empathy for the film. People want to know more and be engaged. They would like to do something, even if it is not donating. So we advise the filmmakers and producers not only to activate a button for donations, but also to add the “Hands On” button. The platform is expanding the content with more and more facts and information, and as a result, we can measure impact via all kinds of layers, which is of great value to the film industry.
The Impact of sharing
Interview with ShareDoc by Nick Cunningham, Business Doc Europe
Founder Anne Marie Borsboom explains to Business Doc Europe how her ShareDoc initiative is designed for doc-watchers “with a philanthropic mindset.”
By scanning a QR code at the end of a screening audiences can donate directly to the protagonists whose lives they have just observed. Or if not financially, then they can engage in impact activity in other ways, such as by forming a petition, Borsboom suggests, or arranging a protest or even simply communicating their support (via the film’s producer).
“I’m a filmmaker, so I make documentaries and I love documentaries,” adds Borsboom. “And I always was so irritated that if you see a film at a festival or wherever, what can people do if their heart is bleeding and they want to do something? I call it the post-documentary blues. We thought these could be easy to resolve by giving them a tool they can use to donate.”
“We exist to amplify the social impact of documentaries for the protagonists/charities involved in the project,” Borsboom further explains online of her non-profit Creative Europe-supported initiative. “We believe in guiding the audience towards immediate action while bridging the gap between the documentary industry and documentary lovers. It’s time to act! Our documentaries-focused platform bridges a gap by enabling the audience of documentaries to take action immediately after watching the documentary.”
The company website describes how ShareDoc’s “easy-to-access technology facilitates actions and brings additional value to the industry by enabling us to measure the impact of each film while increasing audience engagement and participation.”
Four documentaries screening at FIFDH are signed up on ShareDoc. These are Pieter Van Eecke’s Holding Up The Sky; My Name is Happy by Ayşe Toprak & Nick Read; Simon David’s Zadvengers, and Lotus Sports Club by Vanna Hem & Tommaso Colognese. These are early days for these films, and if little has so far been raised by way of cash for the protagonists, engagement levels are nevertheless encouraging. After its FIFDH screening Holding Up The Sky registered 360 views.
In terms of meaningful (and impressive) financial interaction, Borsboom points to Simon Lereng Wilmont’s Ukraine docs A House Made of Splinters and The Distant Barking of Dogs which have garnered donations amounting to €5,215 and €5,118 to date.
Borsboom further stresses how, for reasons of accountability, single donations of over €5000 will be distributed to film protagonists not by the producer but by a local charity or organisation.
“I hope that within a year most of the filmmakers in the world know that we exist, and right now I have to work to reach them – it’s a lot of work,” says Borsboom. “But they need to know that we exist. That’s my goal at the moment, visibility of the platform. Then if it seems to be a success in three years, maybe I will hand it over to a bigger organization… I want to also make films again.”
ShareDoc (https://www.share-doc.org) was launched at IDFA 2022 before its January 2023 roll-out at Fipadoc (Biarritz). Immediately after FIFDH, the sharing platform will partner with CPH:DOX, One World and Movies That Matter.